verified
Verdict
Make leads
Make leads the overall Airecmark score 84.7 vs 84.3 (+0.4 pts). Make scores higher on Performance, Value; Zapier leads on Quality, Features, Usability. Five-dimension deterministic composition, as of 2026-09-06.
Overall Airecmark Score
Five-Dimension Breakdown · v2-5dim
Dimension-by-Dimension
Quality
85 · 86
Make
85
Zapier
86
Features
88 · 90
Make
88
Zapier
90
Usability
76 · 88
Make
76
Zapier
88
Performance
84 · 82
Make
84
Zapier
82
Value
88 · 76
Make
88
Zapier
76
Overall = 0.25·Quality + 0.20·Features + 0.15·Usability + 0.20·Performance + 0.20·Value — Methodology
Pricing & Plans
Make
Core $12 / mo (10k credits) · Free 1k credits
Model: freemium
Source: Make Pricing · checked 2026-09-06
Zapier
Free 100 tasks / mo · Professional $19.99 / mo
Model: freemium
Source: Zapier Pricing · checked 2026-09-06
Strengths & Watch-outs
smart_toyMake
Strengths
- check_circle~13x more volume per dollar vs Zapier's entry plan
- check_circleVisual builder with deep branching logic
- check_circleFree tier for small scenarios
Watch-outs
- error_outlineSteeper learning curve than Zapier
- error_outlineCredits terminology replaced operations — pricing in flux
smart_toyZapier
Strengths
- check_circleBroadest app coverage (6,000+) in the industry
- check_circleVisual editor is easy to pick up, free tier available
Watch-outs
- error_outlineCosts climb fast once task volume exceeds the tier
- error_outlineComplex branching logic is hard to maintain
Both scores are deterministic compositions of the same five dimensions — no manual overrides, no undisclosed weights. See how we score.